Listing Process

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Listing Process
Listing Process
What is Cryptocurrency Listing?
When an exchange offers trading pairs for a particular asset, this action is known as “listing” the asset. In traditional markets, this means that a company's shares (or material asset) are available to be traded on that particular stock exchange. In general, this means that the company being listed has passed certain thresholds for financial and regulatory viability in addition to a degree of trust from the exchange. Thus, by the act of listing, the exchange is signaling that the shares of company/asset are known to be of a base threshold of quality.
One of the most important achievements for a crypto project is to have the coin listed on various exchanges in order to provide it to the market and determine its value. To be listed today on important exchanges, it is not enough to send a request, but to send proof about the management team of the token issuer; technological background and platform where it is used; utility of the token; white paper; legal opinion about the token and jurisdictions for which the token offering is targeted; and compliance with Anti Money Laundering and Combating the Financing of Terrorism legislation. There can be more or less, depending on the type of exchange.
Why do projects need listing?
First, let's go through the main reasons why projects need to get listed on exchanges. Many projects do not fully understand what the listing should give, naming the main goal for themselves - just to have the token traded somewhere. Well, this is understandable, but a good quality listing includes several components:
Ability to trade, buy and sell a token
Yes, listing makes your token available for sale. People from the project community will be able to freely buy and sell the token, thereby giving the project and the token a chance to succeed.
Expansion into new markets and community growth
Each exchange is its own community, which is formed according to various principles, including geographical ones. Getting listed on a new exchange means, among other things, entering new markets. Some exchanges operate worldwide and have traders from around the world, but there are also exchanges that are more focused on local markets (e.g. Korea, Latin America, Eastern Europe). Listing on a new exchange is not only an opportunity to boost trade volume and liquidity, but also for the project to attract the attention of other exchange users and turn them into community members, establishing its presence in a particular region.
Token sales
Let's be honest, project founders are most commonly the largest holders of the project’s native token at launch. Tokens often lack the liquidity necessary to expand and develop, but organizing an ICO/IEO round is not always necessary or even possible. In some cases, with a successful listing and sufficient liquidity of the token, the project’s founders can act as traders who sell and buy the token as needed for project development, so long as it doesn’t contradict the financial model of the project, its WP, and obligations to the holders.
Partnerships in new markets
As we already mentioned, a new listing is often an entry into a new market. Along with the listing, other integrations into these markets are also possible. For example, you can look to establish partnerships with other players in your industry from these regions that will only enhance the effect of your listing. This also works in the opposite direction - getting listed makes it easier to find and negotiate partnerships.
Social Proof
This is an indirect factor, but I think it is clear to everyone that the community is more interested in projects that are listed on good, solid exchanges than projects that are not represented anywhere.
What to pay attention to when choosing an exchange
Of course, every exchange claims to be the best. But what you need to know is that almost all exchanges have some amount of fake trading volume. And some of the exchanges sit in the top for years solely because of those fake volumes — they have almost no real traders or liquidity, but are able to sell expensive listings by pretending to have more activity, leading to disappointment and a waste of money for projects. We are sometimes approached by projects that have been deceived in this way with a request to support them. There are not many such exchanges, but there are some. Therefore, you have to be skeptical of ratings and trade volume reports, and you need to know and understand the market well to identify them. Listing agents, which we will discuss in the next sections, can help you to do this correctly. In the meantime, let's figure out what you need to pay attention to when choosing an exchange in principle.
Apply for Listing
Send project information to the official website mailbox, project information includes: contact details, team introduction, project introduction, token name, ERC20 token contract address (non-ERC20 please provide blockchain browser), contract security report, Coinmarketcap or non-small No. Link, plan time, other information, we will contact you as soon as we receive your application for the currency.
Listing Form:
​https://www.listing.lyotrade.com/

If you have any questions or comments on the process of applying for the currency or the foreign currency, please feel free to contact us by email and we will be happy to help you!
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Listing Process